Sendinblue Acquires Yodel.io

Paris – Paul Hastings (Europe) LLP advised Sendinblue, the leading all-in-one digital marketing platform for small to medium-sized businesses, on its acquisition of Yodel.io, a cloud-based business phone solution.

This marks Sendinblue’s fifth acquisition in the past 12 months and highlights the company’s commitment to providing affordable and accessible end-to-end marketing and sales solutions for SMBs so they in turn can meet the evolving needs of their own customers.

Sendinblue is the only all-in-one digital marketing platform empowering B2B and B2C businesses, e-commerce sellers and agencies to build customer relationships through end to end digital marketing campaigns, transactional messaging, CRM, chat, and marketing automation. Sendinblue was founded in 2012 by Armand Thiberge with a mission to make the most effective marketing channels accessible to all businesses. Headquartered in Paris with offices in Seattle, Berlin, Bangalore, Sofia, Noida, and Toronto, Sendinblue supports more than 400,000 active users across 180 countries. Sendinblue has more than 600 employees globally.

Paul Hastings, with a team, led by Charles Cardon, advised Sendinblue in September 2021 on the acquisition of Metrilo, Chatra and PushOwl, and in March 2022 on the acquisition of Meetfox.

For this transaction, the Paul Hastings team was led by Charles Cardon (partner), and included Jordan Jablonka and Amaury Steinlin (associates) on the corporate and contractual aspects, Damien Fenard (of counsel) on the tax aspects, and Steven Bryan (partner) on UK corporate aspects.