Insights
Client Alert
Federal Trade Commission Updates Childrens Online Privacy Protection Rules: First Update in 12 Years
January 03, 2013
BY BEHNAM DAYANIM & M. LILY WOODLAND
After 12 years, the Federal Trade Commission has revised its rules implementing the Childrens Online Privacy Protection Act. The new requirements take effect July 1, 2013, and are intended to bring the rule up-to-date in light of significant technological changes since the rule was promulgated. While the heart of the rule remains relatively unchanged, it does expand the universe of businesses that are covered and makes important technical changes to compliance. With the increased focus of both state and federal regulatory agencies on privacy issues, careful attention to the new requirements seems advisable.